Woodland Park Zoo – They See You Too – Outdoor
Designed to drive interest and new customers, this outdoor campaign looks at the zoo-going experience from the perspective of the animals. They look at your fashion choices, comment about your lunch and overhear your conversations. Intended to be funny and surprising, these ads play on everyone’s natural instinct to create a voice for the animals they see and bring that to a local Seattle attraction.
Dick’s Drive In – Fresh Since the 50’s – Print
Highlighting the relationship between Dick’s Drive In and the Seattle music culture, this campaign consists of outdoor and print materials. Posters placed at Dick’s restaurants would announce and promote a series of free summer concerts held in Dick’s parking lots with a call to share visitors dining experiences on Instagram with the hashtag #FreshEatsNBeats. Additionally, a series of print/outdoor ads would run in local alternative papers (the stranger) to celebrate the special connection Dick’s has with Seattle’s youth and music.
Papo – Toys for Your World – Print
Focusing on the special way that a child’s imagination works when they have a toy in their hand, this print campaign presents animated stories presented in vibrant style. Working with graphic designer Corey Smith, we created advertisements that celebrate and capture the inner monologue that kids have when they’re playing with toy dinosaurs.
Honest Kitchen – Canine Astronauts – Print/Radio
Creating awareness about Honest Kitchen dehydrated dog food through humor and space-dog imagery, this print and radio campaign touches on the charm of cosmic canines. The science involved in this kind of nutrition is fascinating, but too dense for advertisements, instead, these ads would spark interest and curiosity allowing customers to learn on their own. The radio spot is an example of how this print idea would work on the airwaves.