Woodland Park Zoo – They See You Too – Outdoor
Designed to drive interest and new zoo visitors, this outdoor campaign looked at the zoo-going experience from the perspective of the animals.
They judge your fashion choices, comment about your lunch and overhear your conversations. These funny and surprising ads played on everyone’s natural instinct to create voices for the animals they see. (We all do this, right?)
Dick’s Drive In – Fresh Since the 50’s – Print
This campaign highlighted the relationship between Dick’s Drive In and young people growing up in Seattle. It featured a series of print/outdoor ads that celebrated the special connection Dick’s has with teenagers driving around with their friends on Friday nights.
Papo – Toys for Your World – Print
Focused on the special way a child’s imagination works when they have a toy in their hand, this print campaign presented animated stories in vibrant style. Working with graphic designer Corey Smith, we created advertisements that captured a child’s inner imagination when they play with toy dinosaurs.
Honest Kitchen – Canine Astronauts – Print/Radio
This print and radio campaign touched on the charm of cosmic canines, to generate awareness about Honest Kitchen dehydrated dog food. Utilizing humor and dynamic imagery, these ads spark interest and curiosity, allowing customers to learn more about the unique products on their own. The radio script provides a fun translation of the idea for the airwaves.
Jon Aiken 