Free2Luv.org — So Wrong — Out of Home
This shocking campaign highlights what’s wrong with bullying by portraying it as right. Whether a viewer is apathetic and unconcerned or ready to act, but directionless, this satire strongly provokes viewers who are desensitized to the real-life horrors of bullying and confronts them head-on.
For the record, the clients loved this concept. They applauded, not shying away from the brutal, even fatal reality of bullying, and agreed that this approach would generate immediate interest in the cause.