Concept — So Wrong — Out of Home

This shocking campaign highlights what’s wrong with bullying by portraying it as right. Whether a viewer is apathetic and unconcerned or ready to act, but directionless, this satire strongly provokes viewers who are desensitized to the real-life horrors of bullying and confronts them head-on.

For the record, the clients loved this concept. They applauded, not shying away from the brutal, even fatal reality of bullying, and agreed that this approach would generate immediate interest in the cause.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s