PROJECT: Alexa, ask eHealth
My background is in video production, so creating a video is always an enjoyable experience. From writing the script to producing (and occasionally shooting), collaborating on a video project is a dynamic way to construct a complex message in a digestible format.
CHALLENGE: eHealth is Your Healthcare Solution
To open a high-profile healthcare conference presentation, eHealth needed a video to clearly and succinctly highlight a common healthcare problem that only eHealth could solve. Their intention was to use the attention-grabbing video to state the problem, allowing the opening speaker to provide the follow-up solution.
SOLUTION: Ask Alexa
For most seniors, heathcare is overly complicated. Fortunately, eHealth developed a voice-activated system for customers to navigate and get answers via their Amazon Alexa devices. We used that innovation as the core of a video concept that showed how easy healthcare could be with eHealth.
RESULTS: Take a Bow
I collaborated with a post-production team and creative director to write the script, coordinate the production and direct the video shoot. I didn’t attend the conference, but we heard reports that the video was met with a warm response from the audience and really helped kick-off the presentation.
BONUS: Director’s Cut
In addition to the short version of the video that established the problem, but left the solution to the speaker at the presentation, we also created a long version for social media distribution that added the solution portion for online viewers.