BRAND: Sno-Isle Libraries
PROJECT: Lifting the Lid
My background is in video production, so creating a video is always an enjoyable experience. From writing the script to producing (and occasionally shooting), collaborating on a video project is a dynamic way to construct a complex message in a digestible format.
CHALLENGE: Educate and Motivate Voters
In an effort to pass a county levy, Sno-Isle Libraries needed an informative social video that would explain to voters how the levy works and why it’s critical for the library system to see it pass.
SOLUTION: Meet the Andersons
After extensive research (overnight subject matter expert!), I developed a concept around a fictional family named “The Andersons” who all love and use their local library for different reasons. This approach allowed each family member to showcase a unique reason the library needed to be open and fully funded, which tied directly to the levy needing to be passed by voters.
RESULTS: The Levy Passed
Thankfully, the levy was narrowly passed by voters, and its reasonable to think that the video assisted that slim margin of success.