AAA Washington – Help is Here Campaign

My role: Concept, Producer, Scriptwriter, Copywriter

CONVINCE: adults in Washington who drive cars and trucks

THAT: AAA Washington is the best provider of roadside assistance

BECAUSE: when you need help, they’ll make you feel cared for and safe

RESULTS: Standing Ovation
The Help is Here campaign was recognized for bringing the member experience forward and spotlighting the diverse ways AAA Membership makes life better.

And as a fun anecdote, when attending a Seattle Mariners game, I was delighted to spot one of my bus-boards out in the wild. Also, the M’s won!