My role: Scriptwriter, Copywriter
CONVINCE: teens (13-18) in Indiana thinking about using cannabis
THAT: the THC in marijuana can negatively impact their brains
BECAUSE: THC affects the brain’s ability to form memories
RESULTS: Play it Again
The Playback Error campaign generated awareness and engagement by delivering over 27M impressions, primarily in the form of video completions. The Flagship Videos earned almost 3 million completions.
Jon Aiken 