My role: Scriptwriter, Copywriter
CONVINCE: adults (18+) in Hawaii who struggle to quit smoking
THAT: they can get through stressful days and situations
BECAUSE: the Hawaii Tobacco Quitline is ready to help anytime
RESULTS: Stay Quit
The Rough Day campaign joins a legacy of successful campaigns helping people in Hawaii quit tobacco. The flagship video ads (above) alone received over 5 million completions. And this campaign generated 540 new enrollments at the Hawaii Tobacco Quitline.
Jon Aiken 