My role: Concept, Scriptwriter, Copywriter
CONVINCE: adults in Illinois struggling with opioid use disorder
THAT: Medication-Assisted Recovery (MAR) can help them quit
BECAUSE: MAR is over twice as effective as other ways to quit and it can be taken at home
RESULTS: Smashing Records
The video was viewed to completion almost 2.5 million times, with viewers primarily opting to watch the shorter, 15-second version over the full 30-second option.
– 52,000 people to engage with the website
– 5,000+ people liked or saved the social assets
– 800+ people shared the content
– 140 people left a comment
– 876 people connected with an MAR provider
Jon Aiken 