My role: Creative Director on Set, Scriptwriter, Copywriter
CONVINCE: adults (18-49) in Illinois who like to go out and be social
THAT: they can help protect their friends from an overdose
BECAUSE: they can remember to carry naloxone with them at all times
RESULTS: Take It With You
Across multiple platforms in the Chicago area, this campaign generated over 21 million impressions. The OOH placements, which included posters in bars and busboards rolling through downtown streets, accounted for 35% of all impressions.
Jon Aiken 