My role: Concept, Scriptwriter, Copywriter
CONVINCE: seniors (65+) in Colorado who are eligible for SNAP benefits
THAT: they should purchase and consume more colorful fruits and veggies
BECAUSE: over time, they’ll give them more energy and provide health benefits
RESULTS: Start Dancing
To reach our older audience, traditional TV placements aired in both Denver and Colorado Springs, resulting in 3.1 million impressions. Additionally, ConnectedTV placements ran across Colorado (excluding Denver and Colorado Springs), achieving 1.77 million video completions.
Our digital display ads performed well, driving our audience to a custom website at a rate of 42% more than expected.
Jon Aiken 