My role: Creative Director on Set, Scriptwriter, Copywriter
CONVINCE: teens in Oklahoma making a snack choice
THAT: eating something healthy is a better choice
BECAUSE: sugary snacks might feel good for a moment, but will lead to a big energy crash
PRACTICAL EFFECTS: Are The Best
In addition to shooting our primary videos, we also shot two social assets using fishing line to create the effect of our crashequence gremlins interacting with objects in the room.
RESULTS: Hungry For More
This campaign was recently launched and is still in market, so it’s too early to know the full impact. Check back to see reporting as it becomes available. In the meantime, here are two fun photos from set!
Jon Aiken 