My role: Concept, Scriptwriter, Copywriter
CONVINCE: parents in the United States
THAT: they need to talk to their teens about fentanyl
BECAUSE: the danger of an accidental and deadly overdose is very real
RESULTS: Keep The Conversation Going
This campaign is a ‘ready-made’ product, meaning that it’s currently available to be licensed across the United States. Given the scary prevalence of fentanyl in every single state, I certainly hope it’s picked up and shared from coast to coast.
Jon Aiken 