Posted on by jonaiken

First 5 California – Don’t Cry

My role: Scriptwriter, Copywriter

CONVINCE: parents in California

THAT: kids need their emotions to be validated, not dismissed

BECAUSE: when big emotions are buried, they grow into toxic stress and long-term health issues

Talk While You Can

RESULTS: Keep The Conversation Going

This campaign is currently running in California and generating positive results. It’s too soon to know any hard metrics, but the word-of-mouth about the campaign’s powerful emotions is driving feedback from communities across the state.